The global inflight shopping market Sizeis in the midst of a steady recovery and poised for long-term expansion. According to MRFR, the value of the inflight shopping market is estimated at USD 7.62 billion in 2024. The forecast signals robust growth, with the market expected to reach USD 13.67 billion by 2035, corresponding to a compound annual growth rate (CAGR) of around 5.45 % over 2025–2035.

This growth is driven primarily by the rising number of global air passengers. As air travel rebounds worldwide — both short-haul and long-haul — the captive inflight audience provides airlines with a unique opportunity to generate ancillary revenue beyond ticket sales. Many airlines are leaning more heavily on in-flight retail and shopping offerings to supplement traditional revenue streams and enhance the passenger experience.

At the same time, consumer behavior is evolving. Travellers today increasingly value convenience, exclusive deals or duty-free pricing, and the novelty associated with “shopping at 35,000 ft.” The allure of exclusive or hard-to-find international products — fragrances, cosmetics, accessories, travel essentials, souvenirs, electronics — continues to draw inflight shoppers. MRFR highlights that the expansion of product offerings across categories is fueling market growth.

Furthermore, airlines are investing in digital transformation — integrating onboard e-commerce platforms, mobile apps, and enhanced catalogs. The shift toward more seamless, tech-enabled shopping experiences onboard (including pre-order, Wi-Fi-based catalog browsing, and digital payment options) is improving passenger engagement and driving sales. Strategic partnerships between carriers and retail/brands also play a key role in offering unique or exclusive products, creating a strong value proposition for travelers.

Finally, the inflight shopping market is becoming an increasingly important income stream for airlines — especially given pressure on fare-based revenue, fluctuating fuel costs, and tight margins. As carriers look to diversify income and improve profitability, inflight retail offers a captive-market advantage with relatively low incremental cost, making it an attractive area of focus.

In sum, with rising air passenger volumes, evolving consumer preferences, enhanced product variety, and digital shopping infrastructure onboard aircraft, the inflight shopping market appears well positioned to nearly double in value by the mid-2030s. For airlines, retailers, and stakeholders in travel retail, this represents a significant opportunity — provided they adapt to changing travel patterns and consumer demands.

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