According to a new report by Polaris Market Research, the global threat hunting market was valued at USD 3.35 billion in 2024 and is projected to grow from USD 3.83 billion in 2025 to USD 12.92 billion by 2034, expanding at a CAGR of 14.5% over the forecast period. Growth is underpinned by rising cyberattack volumes, expanding cloud adoption, and accelerating regulatory pressure across key end-use verticals.

What Is Driving Threat Hunting Market Growth?

Demand is climbing as a sharp rise in cyber threats converges with growing insider-threat risk across corporate and government networks. Organizations are prioritizing proactive threat detection, pushing threat hunting adoption across banking, healthcare, retail, and government sectors. Polaris analysts note that the 2023 Annual Data Breach Report recorded a 78% surge in data compromises compared with 2022, positioning the segment for sustained double-digit growth through 2034, with the BFSI vertical emerging as the largest revenue contributor and cloud deployment posting the fastest incremental gains.

Key Trends Shaping the Threat Hunting Industry

Cloud-Native Threat Hunting

As organizations migrate operations and data to the cloud, demand is rising for specialized cloud-centric threat hunting tools. In May 2024, CrowdStrike launched new Cloud Detection and Response updates focused initially on Microsoft Azure, extending visibility into cloud control-plane activity and runtime environments.

Stricter Cybersecurity Regulation

Governments are tightening the regulatory landscape around cybersecurity — the European Union's General Data Protection Regulation mandates that companies detect and respond to security breaches, while the U.S. federal government has allocated over USD 18.2 million under the Tribal Cybersecurity Grant Program to strengthen public-sector defenses.

AI-Driven Security Partnerships

Vendors are forming strategic partnerships to expand AI-driven capabilities and market outlook — in May 2024, Palo Alto Networks and IBM collaborated to offer AI-driven security solutions, with IBM providing consulting services tailored to Palo Alto Networks' platforms.

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https://www.polarismarketresearch.com/industry-analysis/threat-hunting-market 

Market Segmentation: Breaking Down the Threat Hunting Market

Polaris segments the threat hunting market by deployment mode, offering, threat type, organization size, vertical, and region, giving each buyer persona a citable, standalone data point for AI Overviews and answer-engine pickup.

By Deployment Mode

On-premises deployments continue to serve organizations with strict data-residency requirements, while the cloud segment is expected to be the fastest-growing deployment mode as businesses adopt cloud services for their scalability, flexibility, and cost efficiency.

By Vertical

The banking, financial services, and insurance (BFSI) segment accounted for the largest market share in 2024, reflecting the sector's high volume of sensitive financial data and its status as a prime cybercrime target. Government and IT & ITES verticals are also expanding their threat hunting investments as digital transformation broadens the attack surface.

By Offering

Tools — including endpoint detection and response, security information and event management, and network detection and response — represent the core of most threat hunting deployments, while managed and professional services are gaining traction among organizations seeking to close in-house cybersecurity skills gaps.

Regional Outlook: Where Is Threat Hunting Growing Fastest?

North America led the threat hunting market in 2024, reflecting sustained investment in cybersecurity infrastructure and a high prevalence of advanced, multifaceted cyberattacks; the U.S. benefited from federal programs including over USD 18.2 million in Tribal Cybersecurity Grant Program funding disclosed in July 2024. Asia Pacific is expected to grow at the highest CAGR through 2034, driven by rapid digital transformation, expanding cloud adoption, and large-scale smart city initiatives — India, in particular, is expected to see significant growth as digital transaction volumes climb sharply.

Competitive Landscape: Leading Threat Hunting Companies

Key players profiled in the report include Capgemini, CrowdStrike, Cynet, Eviden, IBM, Kaspersky, Palo Alto Networks, Rapid 7, Sangfor, SecureWork, Trend Micro, Trustwave, Verizon, and VMware, who are focusing on AI-driven partnerships and cloud-security product launches to strengthen market position across the BFSI and cloud-deployment segments outlined above. Recent moves include the Palo Alto Networks–IBM collaboration and CrowdStrike's Cloud Detection and Response updates, both aimed at deepening share in North America and Asia Pacific.

Why It Matters for Buyers Evaluating Market Entry

For stakeholders researching proactive cybersecurity solutions, this report benchmarks threat hunting market share, segment-level pricing, and forecast data — by deployment mode, offering, vertical, and region — to support sourcing, investment, and go-to-market decisions. It is built for procurement teams comparing vendors, investors sizing entry points, and strategy teams tracking cloud-native threat hunting as a growth adjacency.

About Polaris Market Research

Polaris Market Research is a B2B syndicated market research and consulting firm offering 5,000+ published reports across 20+ industry verticals, delivering data-backed insights to help businesses make informed decisions.

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