The global population health management market was valued at USD 24.96 billion in 2021, the base year of the analysis, and is projected to reach USD 74.91 billion by 2030. Polaris Market Research expects the population health management market to grow at a CAGR of 13.5% during the forecast period of 2022–2030. Key players include ZeOmega, McKesson Corporation, Koninklijke Philips, Lumeris, Cerner Corporation, Healthagen LLC, Health Catalyst, UnitedHealth Group, and Persivia. This article examines the demand drivers and component dynamics behind the population health management market.

Demand Drivers in the Population Health Management Market

Polaris attributes growth to rising demand for patient-centric care solutions as healthcare awareness increases. Population health management offers improved care coordination, efficient patient engagement, and financial and care models. Growing government initiatives toward public health and rising disease incidence across the globe create further opportunity.

The threat of virus spread and greater health consciousness are described as major factors stimulating adoption, while rising research and development activity in the medical sector, the penetration of digital and electronic devices and increasing expenditure on technological development also support growth.

The report outline lists government support for healthcare-related IT solutions and the need to reduce healthcare costs among the opportunities, while cyber-security concerns and capital-intensive solutions are flagged as restraints.

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COVID-19 Impact on Adoption

The population health management market was overwhelmed by the rapid increase in patient numbers and growing requirements for medical services during the pandemic. Population health management played a vital role in improving public health and gained significant traction among end-users. Strict lockdown rules, social distancing and other restrictions also created requirements for electronic data transfer solutions, which Polaris expects to stimulate demand further. The widespread COVID-19 outbreak brought an upsurge in market demand and is anticipated to keep fostering demand for population health management over the coming years.

Chronic Disease Management and the Geriatric Population

The surging demand for better medical facilities has raised adoption, as hospitals and clinics worldwide install population health management systems. Chronic disease management is a central use case, and chronic diseases, the rising geriatric population and growing numbers of patients and pregnant women all push demand.

Citing the World Bank, Polaris notes that the share of the world's population aged 65 and above was about 8.6% in 2017 and approximately 8.9% in 2018. It reached 9.1% in 2019 and approximately 9.3% in 2020. The rapid increase in the geriatric population is fostering demand because older individuals are more prone to various diseases, reinforcing the need for chronic disease management tools.

Software and Services: Component Insights

Software held the largest component share in 2021 and is anticipated to dominate over the forecast period. Primary accelerators include growing implementation of software by providers and payers and rising spending on software development. The segment is also supported by the need for enhanced patient engagement, cost-effectiveness, decreasing readmissions, improved operational efficiency, and support for data integration and analysis.

Services are expected to witness the highest growth over the coming years. Rising demand for holistic models designed to advance care coordination is likely to encourage adoption of digital solutions for effective patient care, while growing investment in medical IT services and rising incidence of chronic diseases fuel segment demand.

Implications for B2B Decision-Makers

The Population Health Management as evidence suggests that vendors should lead with software capabilities tied to patient engagement and care coordination, while building services offerings for the fastest-growing component segment. Demographic pressure from the geriatric population and the continuing need for chronic disease management support a long-term case for investment, with North America holding the largest revenue share and Asia Pacific expected to exhibit the highest CAGR.

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