Valued at USD 2,763.06 million in 2023, the fraise mowers market is expected to reach USD 2,908.95 million in 2024 and USD 4,450.79 million by 2032, registering a CAGR of 5.50% during the forecast period 2024–2032. Polaris Market Research notes that rising demand for gardening and landscaping services is the leading driver, with North America the largest regional market.

Beyond technology, the Fraise Mowers Market is shaped by who buys equipment and why. The report separates residential and commercial end uses and tracks how sustainability goals and public spending influence purchasing.

Manual Mowers Retain a Considerable Share

Manual mowers led with a considerable share in 2022. Polaris cites lower cost, fewer components and a simple design, along with suitability for small lawns and tight spaces. High initial cost is cited as the principal restraint for the market as a whole.

Residential End Use Holds the Majority Revenue Share

The residential end use segment held the majority revenue share in 2022, supported by home gardening and DIY leisure, small home gardens, rising homeownership and outdoor living trends. Commercial buyers, by contrast, are expected to post the fastest growth, as discussed below.

Commercial Landscaping Is the Fastest-Growing End Use

Commercial customers are expected to grow fastest, driven by demand for professional landscaping at commercial properties, parks, golf courses, sports fields and municipal areas. Government incentives for eco-friendly mowing practices also support this segment. Rising demand for commercial landscaping reflects urbanization, higher incomes and the emphasis on outdoor aesthetics.

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Public Parks and Green Spaces Attract Government Investment

Government investment in public parks and green spaces is cited as a growth factor, together with infrastructure development. In Asia Pacific, the fastest-growing region, infrastructure construction covering roads, highways, airports and parks in China, India and South Korea supports demand, alongside urbanization and rising disposable incomes.

Sustainable Land Management Shapes Purchasing

Demand for sustainable land management is a further driver. Mulching, weed control, waste reduction and the return of soil nutrients are all highlighted, and in North America the mulching and shredding benefits reduce the need for chemical herbicides. Sustainability goals and the popularity of kitchen gardens help explain why the region remains dominant.

Product Coverage, Regions and COVID-19 Effects

Polaris segments the market by product type, end use, battery type and region, with manual, electric, robotic and patrol products and lithium-ion and lead acid battery types. In December 2022, Husqvarna launched a wire-free robotic mower for private gardens in three models for lawns of 2,200 m² to 5,000 m². Country coverage includes the U.S. and Canada in North America; France, Germany, the UK, Italy, the Netherlands, Spain and Russia in Europe; Japan, China, India, Malaysia, Indonesia and South Korea in Asia Pacific; Brazil, Mexico and Argentina in Latin America; and Saudi Arabia, the UAE, Israel and South Africa in the Middle East & Africa.

During COVID-19, lockdowns, travel restrictions and temporary factory closures hurt demand, although more time at home increased demand for gardening equipment and services.

Competitive Landscape and Key Players

The  Fraise Mowers is fragmented, with companies competing through partnerships, product upgrades and collaborations. Key players include Alamo Group, American Honda Motor, Ariens Company, Bomford Turner Ltd., Briggs & Stratton, Craftsman, Deere & Company, ECO Power+, Falcon Garden Tools, Husqvarna Group, John Deere, KUHN Group, MTD Products, Robert Bosch GmbH, Robomow Friendly House, STIHL Group, The Toro Company and Wessex International. Polaris rates the threat of new entrants as low, supplier and buyer power as moderate, and rivalry among existing firms as high.

Opportunities include improvements in cutting systems, fuel efficiency, ergonomics and remote control, as well as integration with precision farming technology. Europe, Latin America and the Middle East & Africa are also covered in the regional segmentation.

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