The Southeast Asia SUV Market was valued at ~USD 31,000 million in 2024 and is expected to grow at a strong CAGR of approximately 7.08% during the forecast period (2025-2033F),

The Southeast Asian SUV market is highly competitive, with established global players and powerful regional participants shaping the landscape. The market players are actively developing localized production and distribution networks, as well as segment-based SUV portfolios, to address increased demand. Moreover, the strategic investments in electrification, technology, and manufacturing efficiency characterize competitors' repositioning. With the rapid growth in SUV adoption, key players are influencing market direction and long-term growth across the region.

PROTON Holdings Berhad’s Group of Companies

Proton Holdings Bhd. operates as a car manufacturer, engaging in vehicle production, research and development, and related automotive services. The company manufactures and sells passenger vehicles, including models such as the Proton S70, Proton X50 Sport Edition, the Proton X50, Malaysia’s favourite B-segment SUV, and the Proton X70. It provides after-sales services that include car repairs, oil changes, authorised servicing, and 24/7 breakdown and towing assistance, as well as genuine automotive parts and accessories. The company operates a network of 4S and 3S centers and offers a mobile application, MyProton, for service appointments and customer support. The company serves clients in the automotive industry, including car dealerships, automotive component vendors, motorsports teams, vocational training institutions, and government-led skills development centers. The company was founded in 1983 and is based in Subang Jaya, Malaysia.

GREAT WALL MOTOR SALES MALAYSIA SDN. BHD

Great Wall Motor Company Limited engages in the manufacture and sale of automobiles, automotive parts, and components in the People's Republic of China, Europe, ASEAN countries, Latin America, the Middle East, Australia, South Africa, and internationally. The company offers SUVs, sedans, pick-up trucks, multi-purpose vehicles, motorcycles, and energy vehicles primarily under the Haval, WEY, TANK, GWM Pickup, ORA, and GWM SOUO brand names. It also provides investment and financing, logistics and goods transportation, building rental, after-sales, customer sales, technical development and consulting, technical, and finance leasing services; consulting services on automotive research and development; and operates an investment platform. In addition, the company repairs automobiles; transports general goods; researches, develops, and manufactures auto moulds; researches and manufactures motorcycles and related parts; offers technology services, as well as automotive technology research and development, and technical consultancy services; and processes, recycles, and sells waste and used materials.

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Chery Auto Malaysia Sdn Bhd

Chery Automobile Co. Ltd, established in 1997, is a pioneering global automotive brand from China, committed to advancing intelligent technology worldwide. As the Malaysian subsidiary of Chery Automobile Co. Ltd., Chery Malaysia handles the distribution, sales, and after-sales services of Chery vehicles in the Malaysian market. This visionary approach has led to the creation of market-leading vehicles like the Arrizo and Tiggo, contributing to an impressive global sales volume exceeding 15 million units. With a dynamic global R&D team of over 5,500 experts, Chery has developed a comprehensive technology and product R&D framework.

ISUZU Motors Asia (Thailand) Co., Ltd. (ISUZU MOTORS LIMITED)

Isuzu Motors Limited manufactures and sells commercial vehicles, light commercial vehicles, and diesel engines and components worldwide. The company offers heavy and medium-duty trucks and buses, and light-duty trucks; pickup vehicles, pickup trucks, and SUVs; and marine and industrial engines. The company also supplies diesel engines to manufacturers in various fields, including construction machinery, agricultural equipment, power generators, and commercial vessels. In addition, it provides after-sales services; repair services for commercial vehicles and buses; and commercial vehicle leasing and maintenance contract services. Further, the company manufactures automobile parts and engines.

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Mitsubishi Motors Corporation

Mitsubishi Motors Corporation, together with its subsidiaries, engages in the development, production, and sale of passenger vehicles, and related parts and components in Japan, Europe, North America, Oceania, the rest of Asia, and internationally. The company offers EVs/PHEVs, SUVs, pickup trucks, MPVs, minicars, and cars under the Mitsubishi brand name. It also engages in financial businesses. Mitsubishi Motors Corporation was incorporated in 1970 and is headquartered in Tokyo, Japan.

According to UnivDatos the rising middle-class income and urbanization, shift in consumer preference from sedans to SUVs, infrastructure development and road expansion, strong demand for compact and sub-compact SUVs, growth of vehicle financing and leasing options, expansion of local manufacturing and assembly, and increasing safety awareness among consumers drive the Southeast Asia SUV market.

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