Functional Water Consumption Trends in North America
Water used to be simple. You turned on a tap, filled a glass, and went about your day. But walk down the beverage aisle of any grocery store in New York or Toronto today, and you’ll see that H2O has undergone a massive glow-up. From electrolyte-infused recovery drinks to pH-balanced alkaline waters and botanical blends designed to lower stress, "functional water" has become the powerhouse...
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