The Art of Brand Defense: Why You Must Bid on Your Own Name

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2026-02-17 05:21:55 -

The Art of Brand Defense: Why You Must Bid on Your Own Name

In an ideal world, when a customer searches for your business name, they would find your website immediately and click through without distraction. However, the digital advertising landscape is far from ideal; it is a battlefield. Competitors are constantly looking for ways to siphon off your hard-earned traffic, and one of the most common tactics is "conquesting"—bidding on your brand...

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